Om markedsundersøkelser

Kvalitetskontroll av selskapene som tilbyr undersøkelser m.v.:
Når du nå skal melde deg på ulike spørreundersøkelser, focus grupper eller mystery shopping, er det lurt å sjekke hvem som står bak (selskapet) og om de er medlemmer av organisasjoner som:

	USA	Incentives:
AAPOR is an association of about 1,600 individuals who share an interest in public opinion and survey research.   The American Association for Public Opinion Research (AAPOR) is the leading professional organization of public opinion and survey research professionals in the U.S., With members from academia, media, government, the non-profit sector and private industry. AAPOR members embrace the principle that public opinion research is essential to a healthy democracy, providing information crucial to informed policymaking and giving voice to the nation’s beliefs, attitudes and desires.  It promotes a better public understanding of  this role, as well as the  sound and ethical conduct and use of public opinion research.     AAPOR: Provides educational opportunities in survey research for experienced and beginning researchers, journalists and others. Encourages researchers to adopt and promote high professional standards. Develops information for the media and public about how surveys are conducted, how to interpret them and how to judge their value. Produces resources on a range of survey and polling issues. Publishes the authoritative and influential peer-reviewed journal Public Opinion Quarterly Publishes Survey Practice, an online journal for survey practitioners
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	USA/World Wide	Incentives:
One of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. www.marketingpower.com   The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members (practitioners, academics and students). Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what communities find desirable, important and morally proper. Values also serve as the criteria for evaluating our own personal actions and the actions of others. As marketers, we recognize that we not only serve our organizations but also act as stewards of society in creating, facilitating and executing the transactions that are part of the greater economy. In this role, marketers are expected to embrace the highest professional ethical norms and the ethical values implied by our responsibility toward multiple stakeholders (e.g., customers, employees, investors, peers, channel members, regulators and the host community).
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	Australia	Incentives:
AMSRO's mission is to maximise the long-term livelihood of its member companies by providing benefits through sharing information and representing their interests in areas including: promotion of the industry, government and public relations, quality assurance, industry self regulation, workplace relations.   AMSRO pursues its mission by: - taking steps to improve the awareness and regard for market and social research organisations in all sections of the community - assisting members companies meet the highest quality assurance standards - helping develop talent attraction strategies for the industry and talent retention for the industry - representing and promoting the interests of member companies amongst government, regulators and other stakeholders - undertaking all practical steps to improve the quality and professionalism of market and social research practices - promoting industry self-regulation and providing a forum where reasonable complaints against member market and social research organisations can be objectively and promptly heard - compiling statistical information about the industry and the marketplace for research - promoting networks and exchange of information among industry leaders
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	Europe	Incentives:
The Business Information Group is the European association of market research agencies that specialize in all types of market surveys and research, including competitor, customer and employee satisfaction surveys. Established in 1993, the Business Information Group has members in most European countries: Denmark, Finland, France, Germany, Ireland, Italy, The Netherlands, Portugal, Russia, Russia, Spain, Sweden, Turkey, United Kingdom
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	Germany, Austria and Switzerland	Incentives:
Der BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. vertritt die Interessen seiner über 1.400 Mitglieder aus Deutschland, Österreich und der Schweiz. Er bildet somit ein Experten-Netzwerk aus betrieblichen, akademischen und Instituts-Marktforschern, selbstständigen Beratern, Feldinstituten und anderen Dienstleistern. Das Selbstverständnis des BVM ist es, das Ansehen von Marktforschern und Marktforschung in der Öffentlichkeit zu erhöhen und die Qualifikation von Forschern sowie die Qualität der Forschung zu optimieren.
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CASRO	USA
Founded in 1975, the Council of American Survey Research Organizations (CASRO) represents over 300 companies and research operations in the United States and abroad. CASRO is the “Voice and Values” of the survey research industry. We promote a rigorous code of conduct that enhances the image of survey research and protects the public's rights and privacy. We advocate our industry's effective self-regulation when legislators propose bills that threaten legitimate survey research. We champion legitimate research companies and marginalize disreputable research “pretenders” who threaten to tarnish the industry's reputation and alienate respondents. CASRO requires members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards, which has long been the benchmark for the industry.   CASRO provides its members with numerous benefits, including access invaluable industry data, and superb staff training and networking opportunities at workshops and conferences throughout the country. CASRO has achieved unique status among all North American associations by serving as an active representative on numerous global initiatives and as chief liaison with several leading international associations. CASRO's “Research Career Development” initiative reaches out to colleges and universities with information and resources to attract the best and brightest students and to make the survey research profession a career of choice
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	USA/World	Incentives:
DMA is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA today represents more than 3,600 members from the US and 50 other nations, including the majority of the Fortune 100 companies. DMA works with you to provide tools and services you need to do your job better. Whether you are looking to grow your customer base, improve your ROI, enhance your team's direct marketing skills, or gain competitive advantage, DMA helps you succeed through its vast array of resources, offerings, and membership benefits.   DMAchoice™ is an online tool developed by the Direct Marketing Association (DMA) to help you manage your mail. This site is part of a larger program designed to respond to consumers' concerns over the amount of mail they receive, and it is an enhancement of the DMA's Mail Preference Service created in 1971. Learn more about DMAchoice   DMA's Mail Preference Service has been in existence since 1971. It stops most new direct mail solicitations, reducing mail volume by up to 80%. Last year alone, DMA's Mail Preference Service stopped 930 million pieces of direct mail from being sent in the United States. In fact, the service has been so successful at reducing unwanted mailings that it has been replicated in a number of other countries around the world.
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	Europe	Incentives:
This certificate confirms that the shop has been certified by a Euro-Label Member and is allowed to display the Euro-Label seal on his website. Euro-Label is the European electronic shopping Trustmark for consumers and retailers based on the European Code of Conduct. Euro-Label embodies four key principles: Fair trading, Complaint handling, Data protection and Secure payments.
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	USA/Miami	Incentives:
The Florida Chapter of the Marketing Research Association is proud to be celebrating it's 15th anniversary this year. The chapter was incorporated in March 1992, and covers the state of Florida. The Florida Chapter has teamed up with other chapters, including Great Lakes, Atlanta Southeast, and New York to provide the best possible venue for conducting educational seminars, social events, and brain-storming sessions developed to meet the needs of our members.   The number one goal of the Florida chapter is to promote Florida as a quality state for marketing and opinion research as well as building and retaining the membership base. Ongoing activities geared toward reaching new members and generating volunteerism include participation in the Annual Chapter Conference, and a strong presence at MRA's Annual and Fall Educational Conference. Achieving active participation from members is a continuous challenge. The chapter currently has approximately 150 members.
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	World Wide	Incentives:
The MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources. With over 150 member companies worldwide, our diverse membership includes marketing research and merchandising companies, private investigation firms, training organizations and companies that specialize in providing mystery shopping services. Our member companies work with their clients to establish mechanisms to measure and improve levels of service.
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	USA/New York	Incentives:<
The New York American Marketing Association is an organization of marketing professionals from a broad range of industries who seek the knowledge to make themselves more effective marketers. Behind everything New York AMA does is a focus on giving marketers easier access to the industry's recognized thought leaders, best practices, trends, and resources. New York AMA produces a variety of events throughout the year that feature marketing experts and provide valuable networking opportunities. To keep its members connected, the New York American Marketing Association offers its members a Linkedin group exclusively for memebrs and the GreenBook®, the leading directory of marketing research companies and services worldwide.
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Norsk Markedsanalyse Forening	NOR	Incentives
Hva er Norsk Markedsanalyse Forening? Totalmarkedet for markedsanalyse var i 2006 ca. 850 mill, og det er bransje i vekst. Foreløpige omsetningstall viser at analysebransjen hadde en vekst i 2006 på 10,27%. Norsk Markedsanalyse Forening (NMF) er en ideell bransjeorganisasjon for all virksomhet som i videste forstand utøver eller bruker markedsanalyser. NMF´s hovedoppgaver: ► virke for utvikling og anvendelse av markedsanalysens modeller, metoder og teknikker ► fastsette etiske normer for medlemmenes utøvelse av markedsanalyse ► utvide næringslivets, det offentliges og befolkningens kjennskap til og forståelse for markedsanalyse ► ivareta medlemmenes faglige og bransjemessige interesser overfor offentlige myndigheter, organisasjoner, institusjoner og andre foreninger ► ivareta næringspolitiske spørsmål på vegne av analysebransjen ► informasjonsarbeid overfor utvalgte målgrupper som myndigheter, opinion og media ► iverksette aktiviteter og informasjonsarbeid som øker rekrutteringen til bransjen ► synliggjøre bransjens rolle, funksjon og verdiskapning
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